Are you frustrated from not seeing results? Are you overwhelmed from trying to create the perfect post each day? Do you run out of things to say, or feel like you just don't measure up? Then INSTABRAND: A 21 Day Personal Brand Transformation is what you need to help you stress less and get noticed more.


"Great brands are created on purpose. And smart businesspeople create a well-known name for themselves on purpose."



Plan to stand out this year, don't just cross your fingers and hope you will. 

So much of the Instagram advice right now completely overlooks the crucial initial phases of  what it takes to really stand out on this powerful platform.

There's a lot of quick tips and tricks that jump right into silo-ed strategies for what to do online without getting into the foundational pieces that need to happen offline first. 

Before you'll ever see any kind of substantial and meaningful success you must know a) what you’re doing on Instagram and b) believe you have something worth saying.

Inside INSTABRAND, you'll be guided through how to clarify and effectively communicate both. 


"I officially call this course InstaGOLD because Sarah is a genius and makes all these complicated ideas feel so easy, doable and fun! I feel way more informed about IG, overall branding and messaging as a whole, AND confident that I can actually pull some amazing things off! I mean, I’ve posted three IGTV videos already, had zero out before and am getting great feedback on them! I’m super thankful!"

Kristi Rowles
Owner and Enneagram Coach, Full and Free



As you go thru the 21 days at your own pace, whenever you finish, you'll have created a customized personal brand blueprint and have started to implement a multi-media strategy on Instagram using compelling posts, Stories, Lives, IGTV, engagement techniques and even how to pitch yourself as a podcast guest to get you more visible based on your unique goals and interests. We'll also be talking about data in a way that's fun and helps you see what your audience wants to see more of! At the end of the day this is the only way you'll really know what's working to get you on your way to being more known among your followers and building up that know, like and trust factor that allows followers to become customers.  


Not only will you have created a personal brand blueprint that gets you noticed and seen as the leader you are in your niche, you'll also have that blueprint to hand off to a team member or social media manager, so you're not the only one having to keep up with the content machine that Instagram can be. Once you're established what you want to be known for, who you're excited to reach with that message, what they need to hear from you, how to make it compelling so they listen, your team member, VA or a social media manager will be able to better help you execute on your social media strategy and you'll know it aligns with your goals and where you're wanting to take your follower community. 

offer alignment

Throughout the 21 lessons, you'll be prompted at different points to think of your personal brand and social media strategy as a tool to support your offers. We all know likes and comments don't pay the bills, so while we're talking about how to get you and your message more visible, it's important to keep the end goal in mind - to make sales so you can stay in business and keep doing the work you're passionate about doing for the people you feel pulled to help. While this program assumes you have a sellable offer you're excited to share, if that's not you, it might be more effective to first go through one the Selling on Social 1:1 session I offer. Learn more HERE and see which one feels like the best fit. 

"My mindset around selling has completely shifted. I no longer look at it as trying to convince someone that my offer is for them. I look at it as letting people who need help know that help is available. I look at selling as me putting a message out there to my people so we can find each other. Your program exceeded my expectations and taught me so much about sharing my message and talking to future clients in a way that really resonates with them."

Janice Burch
Career Coach

Hosted on Instagram!


Since we're talking about Instagram, what better place to hang out on and access the daily lessons and funwork than Instagram itself?!

Once you've enrolled, you'll get access to a private Instagram account where you'll have each of the 21 IGTV video lessons.

If you're here reading this, I'm assuming you're already on Instagram multiple times a day, so rather than have you log into another platform (that will still be an option if you prefer),I want to make this as simple and hassle-free as possible by using a platform you're already checking. 


The Lesson Lineup

Day 1: Busting Through Your Limiting Beliefs in 9 Steps

Day 2: Who do you want to be?

Day 3: Your Message

Day 4: What Needs to Hear You?

Day 5: Signature Stories

Day 6: What You're Really Selling

Day 7: Promotional Content + Useful Testimonials

Day 8: Your IGTV Library + Be a Go-To Resource

Day 9: Instagram Stories - Part 1

Day 10: Instagram Stories - Part 2

Day 11: Helpful Highlights

Day 12: Lively Live Videos

Day 13: Selling on Social - 6 Ways to Convey Your Value

Day 14: Finding Your Top Performing Posts

Day 15: Being Social on Social Media

Day 16: Content Planning

Day 17: Creating Your Media Page

Day 18: Land Your First (or Next) Podcast Interview

Day 19: Bring People Over to Your Instagram Profile

Day 20: Moving People Off of Instagram

Day 21: The Path to Success on Instagram


"It’s been amazing! I’ve learned so much and have so much new knowledge about branding, IG and marketing in general! It’s been so valuable and I’ve really enjoyed learning from Sarah!"

Eirin Holmeide
Wealth Coach


The first thing you'll notice about this image is that it's a track - a repeating loop - because building a personal brand and getting known isn't a linear path. 

It's a continuous process of designing, building, amplifying and then going back through the process to tweak and adjust based on what's working and what's not, recharging, working to better clarify your message, how you convey it, and exactly who you're sharing it with.  

In the beginning, some of this might be foggy and that's OK! It's normal and part of the process. You'll never figure it out by sitting back and thinking about it. 

You have to step up to that starting line and just go. The more action you take and laps you make, the faster/better you'll get! 

See you at the starting line!


"I had no social media strategy - - knew I needed one but had no idea where to start. Sarah worked with me to develop a realistic strategy and then trained me on the tools/applications to use. My target market has noticed I have implemented a new strategy (daily posting) and I have already interacted with my customer base in new and different ways."

Sharon Richter
Focal Point Business Coach


This program isn't worth what this investment is. It's worth what you go on to do with it. For those that take action that could mean getting clear on offers and messaging, how to not waste time on social media, and how to create meaningful connections with potential clients and collaboration opportunities

An Investment into Building the Brand of YOU!


  • A personal brand blueprint at the end of the 21 video lessons that align with your unique brand and goals that you can apply to Instagram and any other social platform
  • An entire program checklist with Funwork assignments from each video lesson so that you can easily check them off as you go, or skip around based on what's most relevant to you and still stay organized with what you've accomplished.
  • Bite-sized lessons and action assignments on the Instagram private account available to be watched all at once or one each day (hence the self study option!) to keep you moving forward and doing the work offline to show up like a pro online 


1) A 20 tools and resources list that continues to grow with my favorites for elevating your Instagram and personal brand strategy all in one place. You save hours of researching and trial and error, by getting my go-to apps and websites in a single document that will be updated as I find new helpful resources! 

2) 16 social media graphic templates and 16 highlight templates to save you the time and headache of trying to be a graphic designer when you really just want to focus on what you do best - the work you're bringing to your most important people! 

3) A 4-week launch plan sample that you can revise for your own upcoming launch or special offer and create buzz beforehand so you're launching to excited fans! 


"I reached out to Sarah for some fresh perspective. I had stalled with a few mental blocks and wanted some feedback that could bring some quick insight that would get me moving again. Being able to talk through many things quickly, at a high level, with someone experienced in this industry was exactly what I needed in that moment for my business. As Sarah asked questions and listened she was able to help me get "higher up" in my view to better assess my marketing plan and business value. I made some substantial changes that should positively impact my business launch as a result of our time together."

Katie Taylor
Instagram Consultant

Ok sounds awesome, but one more question...

Who is Sarah Lynn???

After spending 5-years selling advertising and marketing campaigns, I know how important getting visible and showing up consistently can be. If you want to be seen as the go-to in your market while making the impact you're passionate about making people have to know you exist. And then they have to like and trust you. 

That's where I come in.

I've seen what it takes to go from unknown to well-known and it very rarely has anything to do with how long you've been in business, how innovative your logo is, or how many followers you have. It's so much more than that and I'm passionate about showing you how to get there.

When I'm not helping coaches, consultants and service providers get known, I'm spinning at CycleBar, watching the latest unveiling from Elon Musk, or deep into an Enneagram account on Instagram (I'm a 7 by the way - also a Scropio, and also an ENFP for my personality assessment people out there!) 

If you have any questions at all you need answered to help you make a decision about this INSTABrand deal, shoot me an email at [email protected]



The difference between you and your competition is YOU. Why wouldn't you invest in your most important asset?

90-Day Money Back Guarantee

After having 18 coaches, services providers and small business owners successfully go through the live version of this 21 day program, I know INSTABrand will have a huge impact on your beliefs, brand, messaging, content creation, Instagram schedule and inspire you to take action on PR strategies.

If for whatever reason though, you've completed the training and don't see the transformation you were looking for, simply shoot my team an email at [email protected] and receive your money back in full. 

Despite it being a 21 day program, it is self paced and I want you to have plenty of time to make it through the training and implement the action assignments without feeling rushed, so you're getting a longer 3 month window with this guarantee. 

I don't see you needing it, but I get we may have just met, so know that it's there if you need it! 



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