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You Don't Have an Awareness Problem You Have a Trust Problem

"They don't have an awareness problem, they have a trust problem."

- Seth Godin

Most companies think they have an awareness problem and will run more ads, send more emails and make more cold calls.

And while those tactics have their place, the...

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6 Social Media Mistakes that Aren't Helping Your Personal Brand (and what to do instead)

Everyone is on social media these days.

But, not everyone is using these powerful platforms with intent and purpose.

If you’re looking to start, build, or grow a business leveraging your personal brand, I don’t want you to fall into...

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Understanding These 4 Things Can Help You Be More Visible in Business

Marketing tips and tricks are fun to talk about, but they're not going to give you the results you're looking for until you nail these 4 questions below. Once you do, you will have an overall strategy that you can use here on LinkedIn and beyond.

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How to Get Meaningful Testimonials

Social proof is a powerful thing.

 

We can talk about how awesome our service or product is, but when others say it, that's what really gets the attention of your future clients. 

 

So, how do you do it?

 

First thing is first....

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Addressing Objections as a Content Strategy

You know how at the end of 8 Mile, in the last battle rap, Eminem brings up every single thing that the other guy could say possibly say about him, so that guy doesn't have anything else to bring up?

I think we can use the same strategy when...

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