It takes very little effort to click the "like" button, but it takes more of an investment to leave a comment, give an email address, buy your book, donate to your charity, show up...
How to Be More Consistent on Social Media
If you struggle with being consistent on social media, this post was written for you.
When new members join my Facebook Group, the Impact and Income Using Instagram, they're asked what their biggest struggle with social media is.
...
Assume You're Being Googled
The minute I found out my son's Kindergarten teacher, I Googled him.
What were people saying about him? What was HE saying out there online?
I was impressed to find he has his own blog..I learned all about his family with three dogs and why...
How to Land Your First Podcast Interview
I know it looks like I'm in the business of teaching people how to use social media.
But really, I'm in the business of teaching how to get known and use tools like Instagram and Linkedin as simply a method to help in that process.
As...
What Does Your Audience Need to Know About You to Say "Yes"?
Getting clear on the things your followers need to believe or know about to say "yes" can become the foundation for your entire content strategy.
When you do it this way, you know that everything you write about aligns, in some way, with your...
4 Ideas for Turning Followers into Customers with Your Captions
1) Storytelling - This is how followers connect with you. It's great to talk about your product or what you did over the weekend, but when you take it one step further and make those things part of a story that your follower can relate to,...
One of the Biggest Marketing Myths
One of the biggest myths is that followers = influence.
You Don't Have an Awareness Problem You Have a Trust Problem
"They don't have an awareness problem, they have a trust problem."
- Seth Godin
Most companies think they have an awareness problem and will run more ads, send more emails and make more cold calls.
And while those tactics have their place, the...
6 Social Media Mistakes that Aren't Helping Your Personal Brand (and what to do instead)
Everyone is on social media these days.
But, not everyone is using these powerful platforms with intent and purpose.
If you’re looking to start, build, or grow a business leveraging your personal brand, I don’t want you to fall into...
Understanding These 4 Things Can Help You Be More Visible in Business
Marketing tips and tricks are fun to talk about, but they're not going to give you the results you're looking for until you nail these 4 questions below. Once you do, you will have an overall strategy that you can use here on LinkedIn and beyond.
...How to Get Meaningful Testimonials
Social proof is a powerful thing.
We can talk about how awesome our service or product is, but when others say it, that's what really gets the attention of your future clients.
So, how do you do it?
First thing is first....
