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Assume You're Being Googled

Aug 22, 2019

The minute I found out my son's Kindergarten teacher, I Googled him. 

What were people saying about him? What was HE saying out there online?

I was impressed to find he has his own blog..I learned all about his family with three dogs and why he got into teaching. 

I then checked him out Facebook. 

It all matched up and I felt good about who my son was going to be spending his days with.  

If I'm being honest, I do this for everyone - dates, anyone interested in working me, anyone I'm interested in working with, home repair contractors, real estate agents, a guest on a podcast I hear about...you get my point :) 

I know anyone I've connected with at an event or here online or possible clients are doing the same to me. 

And they're doing the same to you too. 

What are they finding? 

Go ahead and do a quick Google on yourself and see what they're seeing.

What results come up? If they were to check out your social media profiles, does it match the brand you're working to portray? 

You can be the most knowledgeable podcast guest in the world or the most charming networker at an event, but when they go to your Instagram account, Linkedin profile or try to find you online, if it's negative or non-existent, subconsciously or consciously, they could be turned off with what they find. 

If you're happy with what you see, amazing news. You have extra time to go to do something else. 

If you're not thrilled with what you see, that's still good news because you can start today, creating an online presence that more accurately reflects who you are and what you stand for.

Take some time understanding what exactly it is that you want to be known for and work over time tweaking those platforms, or showing up in the first place, to be seen as the person you want to be. 

Who was the last person you Googled? Did it match with what you originally thought?

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