I know it looks like I'm in the business of teaching people how to use social media.
But really, I'm in the business of teaching how to get known and use tools like Instagram and Linkedin as simply a method to help in that process.
As another method to help in the getting known process, I've also been loving podcasts as a way to amplify your personal brand, capture attention and connect with your most important audiences.
I'm going to walk you through how to land your first interview, but first I want to make the case for why you'd want to, even if you think you don't have anything value enough to say.
I think it's such a powerful tool because:
No matter what type of work you do or experience you've had, there's someone that would love to share what you have to say with their audience. This can be a powerful strategy whether you're a CEO or if you're on the sales team.
First thing is first - You need to figure out what podcasts you'd love to be on.
Below are two ways you can go about it that I've personally used to connect with podcasts for myself and for my clients:
1) Using Instagram - Search specific hashtags and accounts to find relevant podcasts. Most podcasts have a presence on Instagram. For example, I've used #datingpodcasts and #fitnesspodcast to look for relevant podcasts for some of my clients. You can do the same depending on your niche.
2) Using the Podcast app - I love this method because you can not only do an initial search like "dating" or "men's fitness," but once you find one that would be a great fit, you can click on that podcast and then be shown some of the other related podcasts that could make sense as well.
Make a list of all the ones that could be a fit with your topic and what you know your ideal clients are listening to.
Then, go through each one and make sure that they actually interview guests. Some of them are structured where the host or hosts do all the talking every episode.
Earlier this year, I got to chat with Goli Kalkoran, host of the successful, Lessons from a Quitter podcast. She shared her top tips with me for how to approach a host, so you have the best chance for getting a spot on their calendar.
Her top tip was focusing on the host and how you can bring value to them and their audience.
Hosts get pitched to often, so here's how to stand out:
When you do get to be on your first podcast, what's one topic you'd love to talk about?