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How to Land Your First Podcast Interview

Jul 30, 2019

I know it looks like I'm in the business of teaching people how to use social media.

But really, I'm in the business of teaching how to get known and use tools like Instagram and Linkedin as simply a method to help in that process. 

As another method to help in the getting known process, I've also been loving podcasts as a way to amplify your personal brand, capture attention and connect with your most important audiences.  

I'm going to walk you through how to land your first interview, but first I want to make the case for why you'd want to, even if you think you don't have anything value enough to say.

Why Podcast Interviews as a Strategy

I think it's such a powerful tool because:

  1. By hearing your voice and sharing your experiences and insights you're building your know, like and trust factor with a like-minded community. 
  2. You have an opportunity to position yourself as a thought leader in your niche and build credibility
  3. You get to meet cool hosts, and if you hit it off, can look for more ways to collaborate in the future together. Maybe you could interview them as a guest expert for your audience.
  4. It can be re-energizing to step away from the day-to-day grind and get to deep dive into a conversation you're passionate while sharing information you know can help someone else. 
  5. Podcasts have a long shelf life, so your interview gets to stay around long after the Linkedin post or Instagram Story you shared on a similar topic.

No matter what type of work you do or experience you've had, there's someone that would love to share what you have to say with their audience. This can be a powerful strategy whether you're a CEO or if you're on the sales team.

How to Make Your List of Possible Podcasts

First thing is first - You need to figure out what podcasts you'd love to be on.

Below are two ways you can go about it that I've personally used to connect with podcasts for myself and for my clients:

1) Using Instagram - Search specific hashtags and accounts to find relevant podcasts. Most podcasts have a presence on Instagram. For example, I've used #datingpodcasts and #fitnesspodcast to look for relevant podcasts for some of my clients. You can do the same depending on your niche. 

2) Using the Podcast app - I love this method because you can not only do an initial search like "dating" or "men's fitness," but once you find one that would be a great fit, you can click on that podcast and then be shown some of the other related podcasts that could make sense as well. 

Make a list of all the ones that could be a fit with your topic and what you know your ideal clients are listening to. 

Then, go through each one and make sure that they actually interview guests. Some of them are structured where the host or hosts do all the talking every episode. 

What to Say to the Podcast Host

Earlier this year, I got to chat with Goli Kalkoran, host of the successful, Lessons from a Quitter podcast. She shared her top tips with me for how to approach a host, so you have the best chance for getting a spot on their calendar.  

Her top tip was focusing on the host and how you can bring value to them and their audience. 

Hosts get pitched to often, so here's how to stand out:

  1. You don't have to listen to every episode, but spend some getting to know the podcast, it's topics - what's been covered and what hasn't - and it's style, so you have a pretty good idea of what you can bring to the table.
  2. Offer 3-5 topic ideas you would want to share with their audience that you think would be valuable based on what you know about them and what you love to talk about. Bonus points, if you can provide a few sample questions. Anything to make their lives easier.
  3. Some might prefer email, but I've connected with almost all of mine on behalf of my clients, via Direct Message over on Instagram. I think it makes it easy for them to click over to your profile and see what you're all about. If they're on Linkedin, the same would apply for this platform.
  4. Let them know a little about your audience as well and how you are planning on promoting the podcast to your people as well, allowing them to reach new people with their podcast.
  5. Follow up - Hosts are busy with all the things just like we all are. Not getting a response right away, doesn't mean no. Be politely persistence. 

When you do get to be on your first podcast, what's one topic you'd love to talk about?

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