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What Does Your Audience Need to Know About You to Say "Yes"​?

Jul 30, 2019

Getting clear on the things your followers need to believe or know about to say "yes" can become the foundation for your entire content strategy.

When you do it this way, you know that everything you write about aligns, in some way, with your offer.

If you're using social media for business that's what we want, right?

We can make the mistake of throwing up posts, that could be good, but that don't have your end goal in mind.

Here's what to do instead to be more intentional.

Make a list of each of those things your followers need to know to say "yes," to:

  • Believing they have a problem in the first place
  • That the solution you're recommending is the way to go.
  • That your specific offer is their best bet.
  • That you are the person to deliver it to them.
  • That they are capable of having success with it.

Whenever you're stuck for what to write about, go to this list and create specific posts or stories that you can pull from for the upcoming week.

You can feel confident that the time you're spending creating the caption and the image are a brick in what you're building rather than a random thought that doesn't really contribute in the direction you're going.

What’s something you believed in enough to say yes to recently? 

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