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039. Selling on Social: 6 Ways to Convey Value

May 23, 2020

Sometimes with the numbers of followers so visible at the top of each of our Instagram accounts it can be easy to get caught up in that number instead of the number of sales we're bringing in.

And if we're using social media for business, that is the most important number because you can make sales and run a thriving business without a lot of followers.

I shared the story of one of our Social Scholars FB members selling out her first group coaching program with less than a 1,000 Instagram followers and a pretty new LinkedIn strategy as proof of that.

I've had similar results selling out a 12-person group coaching program, selling one-off masterclasses, and selling a new book club membership using a pretty basic Instagram + FB strategy.

Step one to selling your offers on social media is.... to make offers!

I know it can be scary to put yourself out there and maybe even feel slimy doing it (more on that soon!), but without selling, it's going to be hard to make sales.

Step two then is to refine your sales message so that the people you're most excited about serving, understand exactly what you do, how you help and how their life is going to be better off after buying what you're selling.

And that's what we're going to talk about inside this Live mini-training I hosted today over on my Sarah Lynn Co. Facebook Page!

If you've been posting and creating valuable content for your community for awhile, but the sales aren't quite rolling in like you'd hoped, it might be your value proposition just needs a little pizzazz!

After years of cold calling (and making mistakes, and getting hung up on A LOT and learning on the fly), taking multiple courses on sales, being a part of a coaching group for sales professionals, and reading endless amount of sales books, when you come by to hang out for this training with me, you'll learn 6 ways that I've learned from all the experience about how to convey your value, so that you can start making more sales, helping more people, and creating more change with the gifts, talents and passions you have!

What is your biggest challenge when it comes to selling on social media? Send me a DM over on Instagram (@sarahlynn.co) - I'd love to help and be able to answer in a longer form on a future episode! 

LISTEN TO THE FULL EPISODE HERE ON SPOTIFY! 

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To learn more about the 90-minute Sell It On Social sessions and how it might be able to help you share your offers for confidently and effectively check it out here: https://www.sarahlynnco.com/sellitonsocial

 

I'd love to connect! You can find me on Instagram at https://www.instagram.com/sarahlynn.co/

 

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